One of the biggest decisions we had to make for the Roofline Residence were the floors! We ended up selecting Paradigm Conquest Tower SPC flooring for our house. If you’re considering these floors for your home and have been looking for Paradigm Conquest flooring reviews, this post is for you! I’ll share all the details with you including lots of real life pictures of our Paradigm Conquest floors and an honest review after living with them for over a year.

Note: This post may contain affiliate links, you can find more information in my disclosures here.
What is SPC flooring?
SPC flooring is a type of vinyl flooring that’s designed to be durable, low maintenance and easy to install.
SPC stands for Stone Plastic Composite. It’s made from a mix of stone and plastic and it can look like real wood or stone. This means you can get the beauty of hardwood or tile floors but with a lot less maintenance.
SPC flooring is sturdy and strong, waterproof, scratch resistant, dent resistant and easy to install with a click and lock system in most cases.
It can be a great option for busy areas like living rooms and hallways but it can also be a nice option for areas that can get wet like kitchens, bathrooms, or basements.
SPC typically has a bit of a cushion to it, so it feels more comfortable underfoot than harder floors like tile.
Why we decided to install SPC vs. engineered hardwood flooring
The decision was surprisingly easy because the Paradigm Conquest Tower SPC Flooring was one of the options I had considered for the Hills House. It was actually the runner-up to the engineered hardwood flooring we ended up selecting. Let me explain!
For the Hills House (our second house), I kind of had my heart set on these white oak engineered hardwood floors from the start. However, I was a little nervous about using engineered hardwood. At the California Cottage (our first house), we had SPC flooring. I really loved the low maintenance and the fact that I didn’t have to worry about spills or scratches. I decided to explore some LVP (Luxury Vinyl Plank) and SPC (Stone Plastic Composite) options to try to find something that would look similar to the white oak engineered hardwood floors I had my heart set on.
Here is a sample of the white oak engineered hardwood floors next to a sample of Paradigm Conquest Tower:

The samples looked pretty similar!
However, after a lot of thought, we ultimately picked the white oak engineered hardwood floors for the Hills House! They were SO BEAUTIFUL, I loved the variety in color and wood grain. That’s definitely something that is unique to real wood floors!
After living with our engineered hardwood floors for a while though, I knew SPC flooring would be a better option for us at our next house with two little kids and a dog.
Even though the engineered hardwood floors held up great and we didn’t have any issues, I constantly felt like I had to worry about spills or even mopping them too wet or too hot! I really liked the prospect of low maintenance, scratch and water resistant SPC at our current house.
While we liked the SPC flooring we installed at our first house, the thing we didn’t like was the installation. Some boards were difficult to install due to them being warped. That’s why we wanted to try a different brand this time around while also keeping the price per sqft of the product reasonable and within our budget.
What is special about Paradigm Conquest Tower floors?
The Paradigm Conquest line was recommended to me at a local flooring shop and I really liked the following about it:
- plank length: each plank of the Paradigm Conquest flooring line is 72″ so 6′ long, which is longer than average and ideal for larger spaces
- plank width: each plank of the Paradigm Conquest flooring line is 9″ wide, that’s a little wider than average
- construction: each plank is 8 mm thick and comes with the pad attached (the plank itself is 6.5 mm thick and the pad is 1.5 mm). The attached pad made our installation a lot easier and faster!
- amount of patterns: there is a good amount of different wood grain patterns between the planks in each box, I didn’t feel like we had to pay too much attention to avoid pattern repetition
- color options: it comes in various different colors including some that resemble oak and other hardwoods, some of the colors I’ve seen others use are Paradigm Conquest Citadel and Paradigm Conquest Estate
- matching trim options: the Paradigm Conquest line has reducers, overlap & flush stair noses, end caps, t-moldings, and quarter rounds available. That was perfect for us, because we needed the stair noses and some transition trim pieces at our new house. This was another huge factor for us in selecting the Paradigm Conquest line!
Why we picked the Paradigm Conquest Tower color
There are a lot of different color options in the Paradigm Conquest collection!
I wanted something that looked like real wood floor, preferably white oak but wasn’t too light, too dark, too warm or too cool. Not an easy task!
I took home samples of the Paradigm Conquest flooring in the colors Citadel, Tower and Estate and laid them on our white oak engineered hardwood floors:

I thought the Citadel sample was beautiful! However, not quite the look I was going for at the new house. The Estate sample was a little too warm for me.
Tower seemed to be the closest to our white oak floors with some warm and some cool tones. That is the color we ultimately went with.
Paradigm Conquest Tower is definitely darker than our white oak engineered hardwood floors but let me show you in more detail!
Our Paradigm Conquest Tower floors in real life
Let’s take a look at what our Paradigm Conquest Tower floors look like in our home!
Here’s what the Paradigm Conquest flooring planks looked like when we first got them:

To be honest, when I first opened the box, I was a little worried that there wasn’t much variation in color. Thankfully, that ultimately wasn’t the case once the floors were installed!
Note: Our contractors dropped the floors off at the new house for us. I’m so glad we didn’t try to pick them up ourselves from the distribution center. Each box only comes with four planks but they are very heavy at 52 pounds per box! I highly recommend shipping these to your home or getting some other delivery method arranged.

Note that I took all of the following pictures the same day a few minutes apart. I also took pictures in different spaces around our house. This will help show you the color of them in different settings and at different angles.
I do find that our Paradigm Conquest Tower floors have both cool and warm tones. They seem change their appearance depending on the lighting!
In these pictures that I took in our foyer, they definitely look a little more gray:



However, I think this picture (also taken in our foyer but at a different angle) is a pretty good representation of how our Paradigm Conquest Tower flooring looks most of time in real life! A mix of warm and cool:

For reference, our walls and baseboards are both painted Alabaster by Sherwin Williams!
I took some pictures in our living room and kitchen. The Paradigm Conquest flooring definitely looks a lot warmer here:

I love the wood grain texture that shows when the light hit the floors at the right angle:


I think these pictures show the variation in color and patterns between the planks pretty well:





Here are a couple pictures of our staircase that our contractors installed so that you can see the Paradigm Conquest Tower stair noses:


How we clean our Paradigm Conquest floors
We like to keep it simple when it comes to cleaning our Paradigm Conquest Tower flooring.
We use either our robot vaccum or our Dyson to vaccum.
To mop, we use a hack that I learned from GO CLEAN CO: this spin mop, this specific laundry detergent (I believe there is something about it that breaks down the dirt differently than a liquid laundry detergent), and hot water. I’ve been using this method for years (including on our engineered hardwood floors) and it works like a charm. You THINK your floors are clean UNTIL you use this method, ha! Check out the videos here, ew!
I also like to use our steam mop when I feel that our floors need a deep clean in addition to regular mopping. I haven’t had any issues using hot steam to clean our SPC floors at our current or at our first house but I guess it’s a little risky.
My opinion after living 1 year with our Paradigm Conquest Tower floors
We’ve had our floors for over a year now!
We love the way they look and they really are as low maintenance as we were hoping they would be. We have two toddlers, a dog, a pool in the backyard, like to host get togethers. Yet, we don’t ever feel like we ever have to worry about any spills, which is amazing!
So far there are no structural issues like peeling peeling or lifting at any of the edges. The boards are still tightly locked together without any gaps between them. We have a couple areas where the floating planks move down when stepped on but that’s been the case since the beginning. It’s due to our subfloors not being perfectly smooth and level.
The only thing that has been a mystery around our house is the fact that my husband and I have both been wearing down our socks extremely fast since living with our Paradigm Conquest floors no matter the brand of the socks. Additionally, our crawling toddler has ripped through multiple pants at the knees. It could be that we’re moving around this house differently or that the texture of our floors is more intense than with our previous floors. It’s hard to say but it’s definitely something odd and also kind of funny that we noticed!
We’re really happy with our floors overall so far and would recommend them!
I hope this Paradigm Conquest Tower flooring review was helpful! Feel free to reach out with any questions.
Tina




Leave a Reply